Privacy Policy


DataWare, provides a data feed management tool through a Software as a Service (SaaS) model. At DataWare, the privacy and security of our customers and visitors are of paramount importance. DataWare is committed to protecting the data you share with us.

This policy applies where DataWare is acting as a data processor and data controller with regards to the personal data you share with us. In this policy, we explain how DataWare processes information that can be used directly or indirectly to identify an individual collected through use of its website and platform. In other words, the collection and processing of personal data.

Throughout this policy, DataWare will define the term “User” as an entity where DataWare has an established relationship. We will also use the term “Visitor”, which we will define as an individual who visits our front-end, and all subdomains, website.

Any information stored on DataWare’s platform is treated as confidential. All information is store and processed securely using Secured Socket Layer (SSL) technology. Information is only accessed by authorized personnel.

DataWare implements and maintains appropriate technical, security, and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.

Collection and Use


In this section, we have set out to cover the two groups for which data will be collected:

  • Website Visitors
  • Users

If you are only a Visitor to our website, and not a user of our platform, then this section is relevant for you.

By visiting the DataWare website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Kindly note that any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.

DataWare may collect, record and analyze information of Visitors to its website. We may record usage data, which might include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, number of visitors and website navigation paths, as well as information about the timing, frequency and pattern of your service use.

DataWare may collect and process any Personal Data that you volunteer to us in our website’s forms, such as when you download eBooks, register for events or webinars, or sign up for information and newsletters. If you provide DataWare with your social media details, DataWare may retrieve publicly available information about you from social media.

Personal Data may also comprise of your first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in DataWare, and certain information about the company you are working for (company name, address, company size, and number of products), as well as information as to the type of relationship that exists between DataWare and yourself.

Purpose of processing personal data
DataWare uses collected website data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.

Sharing personal data
DataWare may disclose your Personal Data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.

DataWare may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.

Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be.

DataWare may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer. For further information, see DataWare Cookie Policy.

Links to other sites
Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. DataWare is not responsible for the content or privacy policy of these other sites.


In order to provide services to its Users, DataWare collects certain types of data from them. This section will describe how User data is collected and used by DataWare.

Collection of User data
During a User’s registration and later on DataWare’s platform, they provide information such as name, company name, email, address, telephone, credit-card number, eCommerce shop data, shopping channel usage, mapping rules, and other relevant data. This information is used by DataWare to identify the User and provide them with support, services, mailings, sales and marketing actions, billing and to meet contractual obligations.

DataWare Users can at any time access and edit, update or delete their contact details by logging in with their username and password to DataWare’s platform.

DataWare Users on certain plans may create more Users with different privilege levels within their account. These Users are identified as Subaccounts. It is the responsibility of the User that creates Subaccount User accounts to choose the level of access each User should have. Once these new Users log into DataWare, they meet the definition of a User in this policy.

DataWare will not retain User data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

Processing in the European Economic Area (EEA)

For Users with accounts located in DataWare’s European Data Region, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and DataWare’s processing will take place in accordance with the GDPR.


DataWare processes Personal Data both as a Processor and as a Controller, as defined in the Directive and the GDPR.

The DataWare entity which you as a User entered an agreement with when using DataWare’s platform, will be the Controller for User data, as outlined above in “Collection of User data” section.

DataWare adheres to the Directive of 1995 and the GDPR from May 25th, 2018. Consequently, DataWare processes all data provided by its Users in accordance with the European Economic Area (EEA) requirements.

All data collected by DataWare Users through surveys will be stored in secure hosting facilities in Germany. DataWare has a data processing agreement in place with its provider, ensuring compliance with the Directive. All hosting is performed in accordance with the highest security regulations. All transfers of data internally are done in accordance with this data processing agreement.

Choosing Not to Provide, Accessing and Updating your Information

The Website allows you to choose not to provide personally identifiable information. However, if you opt not to disclose information to us, you may not be able to make a purchase or take advantage of certain features of the Website.

Customers may view and change their personally identifiable information by logging into their password-protected account. Once logged in, click the ‘Account Settings’ link. From here a customer may update their personal information, password, billing, and subscription information, including the ability to close their account.

It may take a reasonable period of time to respond to any request to cancel or modify an account. If you request the deletion or modification of your personal information maintained by DataWare, such information may be retained for a period of time in DataWare’s backup systems as a precaution against system failures. Some information may be retained for longer periods as required by law, contract or auditing requirements.

Retention and Deletion

DataWare will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. When a Users’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.

Your Rights

You may instruct us to provide you with any personal information we hold about you.

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

Our Legal Obligation to Disclose Personal Information

DataWare will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to DataWare or to others who could be harmed by the User’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.


We assume that all Visitors of our website and users of DataWare’s platform have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website and platform. We reserve the right to change our privacy policy as necessity dictates. Continued use of DataWare’s website and platform after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of DataWare‘s terms of use.